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What I Learned Running a Tour Business for Over 30 Years

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Lauren Heffernon reveals how she started, developed, and expanded Ciclismo Classico a multi-day bike tour business over 30 years ago. She explains the...

Дата загрузки:2022-03-02T17:35:06+0000

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Lauren Heffernon reveals how she started, developed, and expanded Ciclismo Classico a multi-day bike tour business over 30 years ago. She explains the significance of Ciclismo Classico’s website for booking and why she is keen on talking directly to her customers. She shares how she made use of the Zoom culture to hold virtual events during the pandemic. Lauren also highlights the power of event marketing and offers advice for cultivating effective public relations.

This week on Tourpreneur:

● Lauren’s background and career arc
● How she decided to build a tour business around her passion for cycling
● The early days of Lauren’s tour business and why she chose Tuscany as her first base of operations
● How chatbots have benefited Lauren’s business
● Dealing with tire kickers and how Lauren qualifies her clients
● The philosophy behind the company’s slogan, “Pedal your passion”
● The expansion of Ciclismo Classico and how Lauren hired people for the business
● Doing due diligence when hiring tour guides and growing tours through collaboration
● Marketing activities that have had the largest impact on Lauren’s business
● Hiring and using social media and social media companies to increase business leads
● The power of doing events and public relations for marketing
● Lauren’s advice for collaborating with influencers and working with journalists
● Building and curating the Ciclismo Classico website
● Using booking systems and working with online travel agencies
● Guerilla marketing, organic growth, and creating newsletters
● Tackling the Great Resignation and Lauren’s secret to retaining talent
● The importance of creating a safe space for giving and receiving feedback
● Where Lauren draws inspiration for innovating bike tours

Our Favorite Quotes:

● “Marketing is all about creating excitement at its essence; it is the ability to touch an emotional nerve.” - Lauren Hefferon
● “Talking to journalists is no different than doing a sale; you’re just bringing your enthusiasm to the table. Your passion is your best foot forward.” - Lauren Hefferon
● “Give tour guides a level of freedom on a trip. Their personalities are part of what makes a tour wonderful.” - Lauren Hefferon
Category
Travel Tips
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