How branding and positioning can drive business momentum

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Published Mar 1, 2022

A brand is only as good as its reputation. With technology platforms and an environment that elicits reaction and engagement from consumers and employees alike, the onus on established and popular brands like Gautrain to be the best they can be - both in and out of the workplace - is critical. But what makes some businesses ‘cooler’ than others? What sets them apart, making them companies that people want to be associated with?

Join our host Joanne Joseph and the TimesLive Dialogues in conversation with Dr Barbara Jensen, Senior Executive Manager: Communication & Marketing at the Gautrain Management Agency as they unpack…

- How the Gautrain came into being, and how the services have evolved over the years to attract a new generation of commuters;
- Gautrain’s commitment to sustainability, and what it is doing to secure its position as a trustworthy brand;
- Lessons learnt in managing a transport brand like the Gautrain;
- The pillars that support the Gautrain’s reputation;
- And the value of brand ambassadors for public sector brands.